Digital Marketing

What is Digital Marketing?

Digital marketing, also called online marketing, is the promotion of your brand to connect with potential customers (prospects) using the internet and other forms of digital communication via computer, phone, or tablet. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

If a marketing campaign involves digital communication, it’s digital marketing.

When to Partner with a Digital Marketing Agency

So-called “digital marketing agencies” are frequently “1-trick ponies,” that-is, they don’t actually offer digital marketing as a whole. More commonly, they offer just a single digital marketing service, like social media management or Pay Per Click (PPC) advertising.

A true digital marketing agency offers a robust toolbox of solutions that allow for nimble adjustment to whatever medium is likely to yield the best results.

Our digital marketing strategy starts with a needs assessment that help us identify the true spirit of your brand, its unique story, and its target audience.

Our approach to brands is informed by the context in which brands exist. We equip you with flexible, strategically sound content to keep your brand identity clear and your KPIs in focus. As your audience and market conditions change, we can rapidly adapt and optimize your content to maintain on-brand and engaging creative. And we can do it better than anyone else because we’ve shed the clunky restraints of the “traditional” ad agency model.

Call on a digital marketing agency when you don’t have physical customers who live in a real, physical world. (I’m guessing this does not apply to you!)

When to Partner with a Marketing Agency

The most agile digital marketing agency in the world still has a proverbial hand tied behind their back. Why? Because there is a world beyond the digital. And your customers live there!

ALIGNN is a full-service marketing agency. We are able to offer what few else can—effective, cross-channel campaigns that can yield results as effectively by direct mail and event marketing as buy social media and Google ads.

Partner with a full-service marketing agency when you want a strategic partner who knows your brand voice and can apply that effectively wherever your customers can be found, online or offline.