Company
Values
ALIGNN With Purpose
We choose to work with companies and non-profits that provide real value to people’s lives, making the world a better place!
Like you, we value the humanity and personhood of the people our clients serve. They have distinct needs, feelings, and desires that must be considered and respected. It’s not about the bottom line for us. It’s about making a difference—being the change we want to see in the world.
Innovation, agility, honesty, integrity, and fellowship are some of the many core values we hold dear:
Innovation
Our clients are miles ahead of their competitors because they don’t sit still! We are always working together to make our processes and strategies work better. “Set it and forget it” is the losing strategy we keep winning against.
Agility
Enhanced messaging, new platforms, and pivoting resources enable us to work together quickly and efficiently. We work with single “power decision makers” within each organization to make sure authorization comes quickly and we are well-positioned to leverage every opportunity.
Honesty
We do a lot, but we don’t do it all. If it’s not our strike zone, we’ll let you know. We play nice with other agency partners (we already do white-label work for a lot of them!) and we’ll tell you when they’re better suited to provide a service. While the vast majority of our campaigns are successful, sometimes they’re not. (Gasp! Imperfection!) We’ll tell you so and make recommendations on optimizations for next time.
Integrity
We remain true to our morals, our ideals, and our purpose in all that we do. We require consistent integrity in everything we do—which mandates honesty in messaging from our clients to their customers—and we refuse work that goes against these standards. Drugs, pornography, vulgarity, and other categories that work against the common good are off-limits for us and are not supported.
Fellowship
You matter to us! We become very attached to our clients, often becoming good friends. Like, send each other silly gifs and laugh at vacation mishaps-kind of friends. We don’t try to serve everyone. We spend way too many hours together working on projects to not love working together! That carries through our entire team—there is much laughter on our team calls. So much laughter!
Culture: Win Where it Counts and Don't Sweat the Small Stuff
Perfection is the enemy of done—and success! We take great care to get the details right, but at the end of the day, we’d rather get it out on time and achieve the goal than endless go back and forth with revisions on a project that will never launch.
We ALIGNN our efforts, energy, and time on the goals at hand: increasing your revenue, number and quality of clients to make your life easier and your brand more successful!
Process Makes Perfect
Alignn Marketing offers an exceptional process from conception to execution that has yielded impressive gains for our clients. Our strategy is data-driven and rational. For our clients, we refine these concepts, informed by competitor research and best practices, and then utilize them, to help you ALIGNN with your customers needs and desired messaging.
The Industry Standard is Crap
Let us be very clear—we don’t believe in business-as-usual for the marketing industry at large. It is a broken network rife with order takers, ad spammers, and wannabes that don’t understand the services they sell.
We find this all the time! So many of our clients USED to work with other agencies. Until we showed them under the hood. What was really going on.
It’s important to set this expectation to explain that our process is not the industry (sub)standard—it’s a success-driving ENGINE.
Trust the Process
Our clients see massive increases, often in just a few months. Our battle-tested process is robust and ripe for you to take and implement into your own workflows.
Your next step is to hop on the LIVE CHAT and say “hi”! Let’s begin.
Many business owners ignore this step at their peril. ALIGNN helps you understand:
- Who your target audience is.
- What they love.
- What they HATE.
- How they speak.
- Where they hang out.
- Where they will listen to you.
- Where your competition is.
- What niche you can thrive in.
- What unique value proposition you can offer.
To more effectively ALIGNN with your future customers, we help you BREAK alignment with your competition. No racing to zero to see who can be “the cheapest!”
We help you break the mold by gathering intelligence on your competitor’s:
- Brand identity and color palette.
- Niche and market position.
- Blunders and weaknesses.
- Product or service specifications.
- Exact ad copy and offers. (Yes, we can do that!)
What’s your favorite color? Your favorite style of music? Where do you spend your time?
All of these are smokescreens that can obscure you from how to properly ALIGNN with your customers. Why? Because they aren’t you! We’ll hold you a meet-and-greet of sorts and introduce you to your biases—so we can slay them—and free you from your bonds and find the success that comes from listening to your target audience instead.
You’re pretty awesome, you know that? You have distinct experience, industry knowledge, and personality traits that are going to take you places.
You also have vices. Gasp! Shortcomings. Blind spots that if left to their own devices could sabotage your success before it ever gets off the ground.
When you ALIGNN with our expert team of marketing professionals, we integrate seamlessly into your organization and fill in the gaps, extending your reach like you’ve never experienced before.
When construction workers build a brand new road, it’s a beautiful thing. The asphalt is shiny. The lines are crisp. And it takes you the distance in a smooth, intuitive way—until you hit a river. Your desired prospects are just over that river! You can see them! They want what you have to sell. They NEED you.
When you hire ALIGNN to reinforce your marketing strategy, you are building a bridge to your prospects—see what I did there?—a strong and multi-laned bridge with a variety of ways to cross (marketing channels and platforms) that help you ALIGNN WITH YOUR CUSTOMERS FOR SUCCESS.™
Transform Your Brand with ALIGNN
Discover how ALIGNN can elevate your brand presence and boost your sales with innovative strategies and outstanding results. We’re here to help you achieve success!
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