Thousands of businesses and non-profits are using TikTok Business Accounts, the public profiles that allow them to find their voice and build a cohesive marketing strategy on the platform. They offer performance metrics, audience insights and creative tools that empower businesses to think like marketers but act like creators.
It comes pre-loaded with over 500,000 songs and sound effects that are free to use. Because Tik Tok users love to DANCE!
According to INC, TikTok isn’t just for teenagers. In fact, the video-sharing app has become the fastest-growing social-media network of all time, which also means it has become one of the fastest-growing opportunities for advertisers. It currently has more than 30 million active users in the U.S. alone, and was the most download social-media app in the first quarter of this year. All of which means it’s something your business should pay attention to.
A large core of studies has already demonstrated that the use of mobile technology and social media is linked to the heightened preference for an instant reward, creating an impatient population having a hard time planning for the future. Instant gratification also increases risky behaviors. Taken together, impulsive and drastic decisions made on the count of impatience and lack of foreseen consequences are likely to result in risk-taking behaviors. As instant gratification has been intensified by the constant desire of satisfaction that social media offers, we are facing a major change in the way people think.
As marketers promoting non-profits, we have to approach this outreach ethically and with an understanding that the attention spans we are reaching are the shortest in the history of the world!
Over half of Gen Z-ers are now on TikTok, compared to 39% of Millennials. Growth among the younger generation has been faster as well, increasing 46 points between January 2019 and April 2021, compared to 36 points for Millennials in the same time span. However, growth among Gen Z appears to be slowing down, or plateauing slightly between February and April of this year. If Millennial growth continues, they could catch up to Gen Z this year. But right now, the app remains a distinctly Gen Z domain.
TikTok offers several ad format options on its platform for you to choose from:
Okay, so that’s a lot of zeroes for smaller non-profits. If that’s you, let’s stick to In-Feed Video ads and work on your organic posting game! We’ll get there.
From Women’s Health to animals and activism, non-profit brands are using Tik Tok to spread awareness of their respective causes and put a face to the need they serve.
Some take a light stance, while some go for the urgent and emotional. Use your brand’s voice as your guide. Express yourself!