Guests can elevate your podcast, bringing fresh perspectives, credibility, and even new audiences. But let’s face it—finding the right guest can feel like dating. You want someone interesting, reliable, and willing to show up on time. Whether you’re looking for big-name experts or hidden gems, here are nine strategies to help you land amazing podcast guests and deliver interviews your listeners will love.
1. Tap Into Your Network
Your network is your easiest starting point. Friends, colleagues, or industry contacts may already have insights your audience would find valuable. Even if they’re not a fit, they might know someone who is.
Plus, people who like you will talk you up! That’s a great (and safe) place to start.
Pro Tip: Don’t just send a “Hey, wanna be on my podcast?” message. Share why you think they’d be a great fit and how their expertise aligns with your audience.
2. Stalk (Politely) on Social Media
Platforms like LinkedIn, 𝕏, and Instagram are goldmines for finding experts or influencers in your niche. Look for people sharing valuable content, engaging with others, or gaining traction for their work.
Pro Tip: Start by engaging with their content—like, comment, or share before sliding into their DMs with an invitation. Build rapport first! Some creators hate DMs. Check their profile for warning signs.
3. Use Guest Matchmaking Platforms
Why reinvent the wheel? Platforms like PodMatch, MatchMaker.fm, or Guestio connect podcasters with potential guests. These tools often let you search by topic or expertise, making it easier to find the perfect match.
Pro Tip: Fill out your podcast profile completely. A well-crafted pitch on these platforms increases your chances of landing quality guests.
4. Spotlight Your Listeners
Sometimes your audience members are the perfect guests! They already understand your content and may have stories or expertise that resonate with your niche.
Pro Tip: Run a contest or call-out episode where listeners can pitch themselves as guests. It’s a fun way to engage your community and highlight their voices.
5. Reach Out to Authors and Creators
Authors, course creators, or content producers often jump at the chance to promote their work. If you’ve read a book or taken a course that impressed you, reach out to the creator for an interview.
Pro Tip: Timing is everything. Contact authors when they’re launching a book or course—they’ll likely be more open to guest appearances as part of their promotional efforts.
6. Research Event Speakers
Industry events, webinars, and conferences are full of experts who love to share their knowledge. Check out event speaker lists for potential guests.
Pro Tip: Mention the event when reaching out. Something like, “I saw your talk at [Event Name] and loved your insights. Would you be open to sharing them on my podcast?”
7. Leverage Podcast Communities
Join podcasting communities on Reddit, Facebook, or Discord. These groups often have sections for guest pitches or collaboration opportunities.
Pro Tip: Be active in these communities. A reputation as a helpful and engaged member makes people more likely to respond to your requests.
8. Make Your Podcast Guest-Friendly
Guests want to know they’re walking into a professional setup. Create a “Guest Welcome Kit” with:
- Your podcast overview (audience, topics, vibe).
- Details on what to expect (episode length, format).
- Tech tips (best microphones, recording platforms).
Pro Tip: A polished approach makes guests more likely to say yes—and recommend you to others.
9. Follow Up With a Thank You
A great guest experience goes beyond the recording. Send a thank-you email, share the episode once it’s live, and tag your guest on social media. Building strong relationships can lead to repeat appearances and word-of-mouth referrals.
Pro Tip: Include a snippet or highlight reel when sharing the episode. It’s easier for your guest to promote when you provide ready-to-go content.
Final Thought
Finding and interviewing amazing podcast guests isn’t about luck—it’s about preparation, persistence, and professionalism. Use these nine strategies to build a guest lineup that brings value to your audience and helps your podcast shine.
So, who’s your next guest going to be? Time to send that pitch—and maybe upload a cooler Zoom background while you’re at it. 🎙️✨
