Values & Culture

Values: ALIGNN With Purpose

We choose to work with companies and non-profits that provide real value to people’s lives, making the world a better place!

Like you, we value the humanity and personhood of the people our clients serve. They have distinct needs, feelings, and desires that must be considered and respected. It’s not about the bottom line for us. It’s about making a difference—being the change we want to see in the world.

Innovation, agility, honesty, integrity, and fellowship are some of the many core values we hold dear:

Innovation

Our clients are miles ahead of their competitors because they don’t sit still! We are always working together to make our processes and strategies work better. “Set it and forget it” is the losing strategy we keep winning against.

Agility

Enhanced messaging, new platforms, and pivoting resources enable us to work together quickly and efficiently. We work with single “power decision makers” within each organization to make sure authorization comes quickly and we are well-positioned to leverage every opportunity.

Honesty

We do a lot, but we don’t do it all. If it’s not our strike zone, we’ll let you know. We play nice with other agency partners (we already do white-label work for a lot of them!) and we’ll tell you when they’re better suited to provide a service. While the vast majority of our campaigns are successful, sometimes they’re not. (Gasp! Imperfection!) We’ll tell you so and make recommendations on optimizations for next time.

Team Values & Culture - People

Integrity

We remain true to our morals, our ideals, and our purpose in all that we do. We require consistent integrity in everything we do—which mandates honesty in messaging from our clients to their customers—and we refuse work that goes against these standards. Drugs, pornography, vulgarity, and other categories that work against the common good are off-limits for us and are not supported.

Fellowship

You matter to us! We become very attached to our clients, often becoming good friends. Like, send each other silly gifs and laugh at vacation mishaps-kind of friends. We don’t try to serve everyone. We spend way too many hours together working on projects to not love working together! That carries through our entire team—there is much laughter on our team calls. So much laughter!

Culture: Win Where it Counts and Don't Sweat the Small Stuff

Perfection is the enemy of done—and success! We take great care to get the details right, but at the end of the day, we’d rather get it out on time and achieve the goal than endless go back and forth with revisions on a project that will never launch.

We ALIGNN our efforts, energy, and time on the goals at hand: increasing your revenue, number and quality of clients to make your life easier and your brand more successful!